Guns N’ Roses unveiled the music video for their brand-new single "The General.” The cinematic clip notably stands out as the band’s first-ever A.I.-powered music video.

The video for “The General” intercuts 20 live vignettes with an A.I.-animated psychedelic visual trip. Between the concert footage, it dives into the subconscious of a young boy who stares down the monsters of dark childhood memories, blurring worlds in the process. The result is unlike anything the band has done before and continues a longstanding historic tradition of bold visuals from Guns N’ Roses. To bring this vision to life, Guns N’ Roses collaborated with Dan Potter—Creative Director of London-based creative studio Creative Works. This was a collaboration between real designers and artificial designers, and the inspiration came from within the band.